G’day — I’m Sam Fryer, a passionate beef producer from North Queensland, Australia. Alongside my wife Emily and our three kids, we run a cattle business on agistment with a shared goal of one day owning our own property.

Since finishing school, I’ve worked across the Australian beef industry and have been fortunate to gain experience in different parts of the country. Along the way, I’ve always enjoyed working with — and learning from — the people who make this industry so special.

It’s their stories, their grit, and their love for the land that inspired us to set our own goal: to one day find a place to call home.